Technological Breakthrough!

Sunday, March 26th, 2006

ok, so for lack of a better idea of what to post, I thought I’d share with you an amusing handout that Book City is giving out. They’re giving out bookmarks (a book store that gives out bookmarks… SHOCK!) and it had an amusing announcement on it. Anyways, the text on the bookmark was as follows:

Introducing the new Bio-Optic Organized Knowledge device - BOOK.

BOOK is a revolutionary breakthrough in technology; no wires, no electric circuits, no batteries, nothing to be connected or switched on. It’s easy to use. Even a child can operate it.

Compact and portable, it can be used anywhere - even sitting in an armchair by the fire - yet is powerful enough to hold as much as a CD-ROM.

BOOK is constructed of sequentially numbered sheets of paper (recyclable), each capable of holding thousands of bits of information. The pages are locked together with one of two different custom devices, a BINDER, or DOUBLE STITCH BINDING, which keep the sheets in their current sequence. Opaque Paper Technology (OPT) allows manufacturers to use both sides of the sheet, doubling the information density.

Each sheet is scanned opticaly, registering information directly to your brain. A flick of the finger takes you to the next sheet.

BOOK never crashes nor requires rebooting. The ‘browse’ function allows instant movement to any shee, forward or backward, as one wishes. Many come with an ‘index’ feature, which pinpoints the exact location of any selected information for instant retrieval.

Portable, durable and affordable, BOOK is being hailed as a precursor of a new entertainment wave. BOOK’s appeal seems so certain that thousands of content creators have committed to the platform and investors are reportedly clocking to the medium. Look for a flood of new BOOKS at… BOOK CITY